The Cozalive chosen charity is FightMND Daniher's Drive.
The team at Cozalive is proud to be supporting Neale Daniher and his family in their fight against Motor Neurone Disease.
Neale approached Cozalive Managing Partner Ian Cohen several years ago to take the media exposure and relationships for FightMND Daniher's Drive to the 'next level' and we made a firm commitment to Neale to undertake all media activity for the Drive on a PRO-BONO basis, allowing the hard working Foundation to continue to put 90% of all funds raised back into research and brand awareness for this horrible disease.
Ian's role has now been elevated to being a key member the highly-focussed Daniher's Drive Executive Team, and we conduct all the pre-event media strategy and planning and then execute the media management on the road.
In in 2017 it was launched from Essendon Fields, 2018 involved liaising with the team at Government House regarding our departure, and in 2019the Drive rolled out from Werribee Open Range Zoo - working with the Premiers department about media opportunities, organising the famous and generous event ambassadors and dealing with local, statewide and national media outlets across television, print, radio and on-line.
Ian also utilises his hosting skills as a Master of Ceremonies on the road, with nearly 400 people at evening events
And the results have been outstanding with over $10M raised so far by cars participating and stakeholder donations, taking the fight to this insidious issue.
2019 video by Berg productions
If you would like more details or to make a donation please log onto www.fightmnd.org.au